Why did you start your business? Is it because you are tired of the 9 to 5 routine? Is it because you want to be your own boss? Or maybe you don't like the corporate culture? If you are not sure, take some time to think about it as your "why" can help you so much in your business, it helps you build an authentic brand, keep you motivated when your entrepreneurial journey gets bumpy and push you out of your comfort zone when you are not progressing.